Search Engine Rankings

During the video that we watched, several key issues related to the inner workings of web search engines are discussed, as well as how web engines process their indexes.
We will use this assignment to try to visualize in a practical way how search engines, in this case Google, have such a powerful influence in how businesses and even individuals fare in society.
Answer the following questions in pairs, which have to be different from the groups you formed for the first assignment, and email them to itgs.sass@gmail.com before the end of the lesson on Friday, March 12th.
1) Suppose you want to find out about alternate energy and its applications, so perform a search query on electric cars on Google and one other web search engine and answer the following questions:
a. Compare the two search engines on the four criteria outlined in the video (Length, depth, frequency, types of files indexed)
b. Analyze the results from the first page and explain the reasons for the first four sites to be ranked on each engine.
c. What can you conclude about each search engine’s ranking algorithms?
2) Explain what Pagerank and SEO are and briefly outline how web site owners can utilize strategies to rank higher on search engines.
3) Conduct the following searches on Google:
- Arabian Gulf
- Talentless hack
- Miserable failure
and, with regards to the above searches, explain what “Google bombing” is as well as its potential implications for individuals and organizations.