During the video that we watched, several key issues related to the inner workings of web search engines are discussed, as well as how web engines process their indexes.
We will use this assignment to try to visualize in a practical way how search engines, in this case Google, have such a powerful influence in how businesses and even individuals fare in society.
Answer the following questions in pairs, and post the answers on your blog.
1) Suppose you want to find whether its is worth buying a hybrid car or not, so perform a search query on on Google and one other web search engine. Every time you access Google and the other search engine you should enter the same text. Please answer the following questions:
a. Which of the two search engines is better and why? What objective criteria would you use to compare them?
b. Analyze the results from the first search for both search engines and explain the reasons why you think the the first four sites appear at the top.
c. What can you conclude about each search engine’s ranking algorithms? Research the differences and similarities between both.
2) Explain what PageRank and SEO are and briefly outline how web site owners can utilize strategies to rank higher on search engines.
3) Conduct the following searches on Google:
- Arabian Gulf
- I can read Wikipedia
- Investigate what happened in 2014 regarding the search for "what time is the Superbowl 2014"
and, with regards to the above searches, explain what “Google bombing” is as well as its potential implications for individuals and organizations.
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